UNO DEI MIEI PROGETTI
CROMA TIPS ON THE ROAD
Overview
#CromaTipsOnTheRoad è un progetto di guerrilla marketing che ho lanciato nell'Agosto 2025, attraverso gli Stati Uniti. It was designed to spark real conversations, create meaningful connections, and leave a lasting impression as the “go-to person” when the right moment came.
Objectives
1. To test how far an idea could travel and how many hearts it could reach.
2. To create visibility and recognition through unconventional marketing.
3. To inspire kindness and connection through small but impactful gestures.
Strategy & Execution
The campaign combined creativity with mobility, unfolding across multiple unconventional and strategic channels:
Wearable Marketing: I transformed myself into a walking message with outfits that caught attention and directed people to www.croma.tips.
Pin Challenge: I wore large, eye-catching pins, each carrying a question or invitation to spark interaction. Anyone who engaged received a free gift. Social media events accompanied each city stop with the challenge: “Spot me, recognize my wearables, stop me for a chat, and get a freebie.”
Street Drops: I left behind small, personalized objects designed to be kept, shared, or rediscovered later.
Each including my website address.
Stickers: Distributed to inspire conversations between strangers and promote human connection.
Brochures: Printed materials introducing who I am and what I offer, tailored to a professional audience.
Landing Page: A dedicated space for anyone who received or found campaign items to learn more and share pictures or stories: www.croma.tips/ontheroad
Social Media Storytelling: The journey was documented across Facebook, Instagram, and LinkedIn under the hashtag #CromaTipsOnTheRoad.
Instagram & Facebook: Focused on interactions with people who encountered the campaign in real life.
LinkedIn: Shared the strategic and behind-the-scenes perspective in real time.
Key Takeaway
#CromaTipsOnTheRoad was not about selling: it was about showing up, giving freely, and proving that the little things still make a big difference. By combining creativity, kindness, and strategic communication, the project demonstrated that even small, human gestures can spark curiosity, inspire smiles, and create lasting memories.